This report offers valuable insights for tourism operators, Destination Marketing Organisations (DMOs), business leaders, and government officials in South Africa and the Western Cape. The goal is to help them develop effective marketing strategies for promoting Halal Tourism.

This research report focuses on the Muslim travel market, including key demographic segments, their needs, required services, and travel motivations. It aims to provide insights into the viewpoints of different demographic segments, on the key sectors influencing the economy of Muslim travellers and how these factors impact their decisions and travel habits outside their places of origin. In addition, it examines the barriers to growth, global trends, and opportunities for promoting and positioning South Africa and the Western Cape as preferred halal tourism destinations.