Invest in Cape Town and the Western Cape's E-Commerce
The Western Cape is at the forefront of South Africa’s fast-growing e-commerce market – powered by strong digital infrastructure, high internet penetration, and a rising wave of tech-savvy consumers. It’s one of the most active and promising online retail hubs on the continent.
References
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Boston Consulting Group. (2024). Foreign e-tailers are here! Is South African e-Commerce ready? Available at: https://web-assets.bcg.com/b5/b4/333e56944145a10f0d57408b8067/foreign-e-tailers-are-here-is-south-african-e-commerce-ready-3.pdf [Accessed 10 February 2025].
City of Cape Town. (2024). Invest in Cape Town: Regional market analysis and intelligence 2023/ 24. Available at: https://www.investcapetown.com/wp-content/uploads/2024/08/COCT-Market-Intelligence-Report-FA-interactive-1.pdf [Accessed: 12 May 2025].
ECDB. (2024). eCommerce market in South Africa. Available at: https://ecommercedb.com/markets/za/all. [Accessed: 13 May 2025]
Euromonitor International. (2024a). Retail e-Commerce in South Africa Country Report | May 2025. Available at: https://www.portal.euromonitor.com/analysis/tab [Accessed: 10 February 2025].
Euromonitor International. (2024b). Retail e-Commerce in the World. Available at: https://www.portal.euromonitor.com/analysis/tab [Accessed: 10 February 2025].
Fintech Africa. (2024). Amazon’s entry into South Africa set to shake up e-Commerce landscape. Available at: https://fintechnews.africa/44008/fintech-south-africa/amazons-entry-into-south-africa-set-to-shake-up-e-commerce-landscape/#:~:text=South%20Africa%20boasts%20105%20e,Technological%20University%20in%20Singapore%20show [Accessed 10 February 2025].
Statista. (2025a). eCommerce - South Africa. Available at: https://www.statista.com/topics/11038/e-commerce-in-south-africa/ [Accessed: 12 May 2025].
Who Owns Whom (Pty) Ltd. (2022). Online retail in South Africa, September 2023. Available at: https://www.whoownswhom.co.za/store/online-retail-south-africa/ [Accessed: 10 February 2025].
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Related Sectors
E-Commerce
Related Resource Category
Sector Brochure
Related Market
South Africa
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